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Business website cost in India varies more by what you're buying than by who you ask: a basic site - five to eight pages, a contact form, mobile-friendly - runs ₹15,000 to ₹60,000 when it's built properly. A working online store with real payment integration and a product catalog starts around ₹80,000 and climbs from there with catalog size and custom features. Anything quoted well under ₹15,000 for "custom" work is a template with your logo dropped in, not a website built for your business.
Budget ₹15,000-₹60,000 for a brochure site and ₹80,000 upward for e-commerce. What actually moves the price is custom design versus template, catalog size and payment integration - not page count. Add hosting, a domain and at least a year of maintenance before you compare quotes side by side, and if your whole website is one page introducing your business, a no-code builder is a genuinely fine answer - you don't need an agency for that.
A brochure site - home, about, services, a few inner pages, a contact form - has three real cost drivers: how much of the design is custom versus built on a template, whether someone writes the content for you or you supply it, and how many rounds of revisions you need.
A template-based build with your content and branding dropped in sits at the low end, roughly ₹15,000 to ₹30,000. It's a legitimate option if your brand doesn't need to look different from a hundred other businesses on the same template. A custom-designed site - your own layout, your own visual identity carried through every page, copy written for your business rather than filled into placeholder text - runs ₹35,000 to ₹60,000 for most small businesses. Above that, you're usually paying for more pages, animation work, or a more complex content structure than a brochure site needs.
Basic on-page SEO setup (proper titles, meta descriptions, a sitemap, mobile performance) should be part of any quote in this range, not billed separately later. If it isn't in writing, ask before you sign.
An online store adds cost in places a brochure site never touches. Payment gateway integration (Razorpay, PayU, or similar) and making sure GST-compliant invoices generate automatically both take real development time, not configuration you tick a box for. That integration also adds a running cost, not just a build cost: Razorpay's published pricing charges 2% per successful domestic transaction (plus 18% GST on that fee), with no setup fee and no annual maintenance charge - a cost every e-commerce budget should carry forward, not just pay once.
Catalog size matters more than most quotes admit - fifteen products cost a fraction of what eight hundred SKUs with variants (size, colour, stock count) cost, because someone has to structure and often enter all of that data. Inventory management, shipping-rate logic, and product photography (rarely included, and worth budgeting for separately) all sit on top of the base build.
Because of that spread, e-commerce website cost doesn't have one honest number. A small catalog store with standard payment integration lands around ₹80,000 to ₹1,50,000. A larger catalog with custom checkout logic, multiple payment methods, or inventory sync to an existing system moves past that - sometimes well past it - and a quote that doesn't ask about your catalog size before naming a price is guessing.
Search for this exact question and you'll find a page full of vendors quoting ₹5,000-₹15,000 for a "custom business website," alongside near-identical listings from the same handful of low-cost shops. That price is real, and so is what it buys: a shared template reused across hundreds of clients, minimal or no content writing, and often no ownership of the design files or source code once you've paid - meaning your next redesign starts from zero, with a different vendor, because you can't take anything with you.
The costs that don't show up in the ₹5,000 quote tend to show up a year later: a "free" hosting plan that becomes a renewal fee, no real SEO foundation so the site never gets found, and a redesign quote that costs more than building it properly the first time would have. None of that makes the cheap option a scam - it's an honest trade if you understand what you're not getting. It stops being honest when the quote doesn't say so upfront.
A freelancer is usually the cheapest route for a straightforward brief because you're paying for one person's time with no studio overhead - expect ₹10,000 to ₹40,000 for a brochure site, with wider variance in reliability and revision turnaround than an agency. An agency costs more because you get a team (design, development, sometimes SEO and content, together) and a process that survives one person being unavailable, which matters if the site is core to how you get customers.
And honestly: if what you need is a single page telling people who you are, what you do and how to reach you, with no booking system, no catalog and no custom design requirement, a DIY builder is a genuinely fine answer. Wix's own published pricing lists its cheapest paid plan at roughly $17-18 a month - call it ₹15,000-₹18,000 a year at current exchange rates - which is still far cheaper than paying an agency for that job. The moment you need the site to actually convert - a form that routes to the right person, a catalog, a booking flow tied to your calendar, content that's built to rank - is the moment a DIY builder starts costing you more in missed work than it saves in fees.
Domain registration (roughly ₹500-₹1,500 a year), hosting (₹3,000-₹15,000 a year depending on traffic and specs) and an SSL certificate are usually small but easy to forget when comparing a ₹20,000 quote against a ₹40,000 one - check whether either number already includes a year of both. Ask who owns the code and design files when the project ends, because that answer determines whether your next update is a quick edit or a full rebuild. And budget for maintenance: plugin and security updates, content changes, and fixing whatever breaks after a platform update. A site with no maintenance plan behind it degrades quietly until the day it doesn't load at all.
To make the recurring side concrete, a typical first-year budget beyond the build itself looks like:
If ranking for it matters as much as having it, it's worth reading separately about where that effort is actually going in 2026 - AI answers are already eating a share of the clicks a website used to earn from Google, and our guide to generative engine optimization covers what changes about being found once you're live.
We've built sites across most of that range - static brochure sites through full e-commerce - over eight years and 800+ projects, and the honest answer we give clients is the same one above: tell us what the site actually needs to do before you ask what it costs, because a five-page brochure site and a two-hundred-product store are different jobs wearing the same word. If you want a number specific to your project before talking to anyone, we built a free cost calculator for exactly that.
How much does a basic business website cost in India in 2026?
A brochure site with five to eight pages typically costs ₹15,000 to ₹60,000, depending on whether the design is templated or fully custom and how much content writing is included.
Is ₹5,000 enough to build a website?
Yes, for a templated single page with minimal content, but you won't own the design files, and hosting or renewal fees are usually added later.
How much does an e-commerce website cost in India?
A small catalog store with standard payment integration usually costs ₹80,000 to ₹1,50,000, with larger catalogs or custom checkout logic pushing the price higher.
Should I hire a freelancer or an agency for my business website?
A freelancer is usually cheaper for a simple brief, while an agency costs more but brings a team and a process that doesn't stall if one person is unavailable.
Do I need to budget for website maintenance every year?
Yes, ongoing maintenance covers security updates, content changes and fixes after platform updates, and skipping it lets a site degrade until it eventually breaks.