Marketing

Performance Marketer

We're looking for a results-driven Performance Marketer to own and scale our paid advertising efforts across all channels. You'll be responsible for strategy, execution, optimization, and reporting on ad campaigns that drive measurable ROI for Zingbizz and our clients. This is a hands-on role where you'll work directly with clients, internal teams, and data to turn budget into revenue.

ChennaiFull-time

Job details

Key Responsibilities

Build and execute paid advertising strategies across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms based on client goals and budgets
Manage campaign setup, targeting, bidding strategies, and budget allocation to maximize ROAS
Conduct A/B testing on ad creatives, copy, landing pages, audiences, and bidding models to continuously improve performance
Monitor daily campaign performance, identify underperformers, and optimize or pause campaigns as needed
Build and optimize sales/conversion funnels — from ad click to landing page to lead/customer
Track and analyze key metrics (CTR, CPC, CAC, conversion rate, ROAS, ECPM) and provide actionable insights
Create performance reports and dashboards; communicate results and recommendations to clients and leadership
Stay current with platform updates, algorithm changes, and industry best practices
Manage client relationships — understand their goals, communicate transparently about results, and build trust
Collaborate with content, design, and strategy teams to ensure ad creative quality and message alignment

What We're Looking For

Experience & Skills

2–4 years of hands-on experience running paid ad campaigns (agency experience preferred)
Expert-level knowledge of Google Ads (Search, Display, Performance Max) and Meta Ads Manager
Proven track record of delivering positive ROAS and scaling budgets profitably
Strong understanding of landing page optimization, conversion funnels, and attribution
Comfortable with analytics tools (Google Analytics, platform dashboards, UTM tracking)
Experience with at least one other platform (LinkedIn Ads, Microsoft Ads, TikTok Ads, YouTube, etc.)

Mindset & Work Style

Data-driven — you make decisions based on numbers, not gut feel
Obsessed with results — you care about ROI, not just impressions or clicks
Detail-oriented — you catch errors, inconsistencies, and missed opportunities
Proactive communicator — you flag issues early and keep clients informed
Continuous learner — platforms change constantly; you stay on top of it
Problem solver — you debug underperforming campaigns and find new angles

Nice to Have

Experience with CRM or marketing automation platforms
Basic HTML/CSS knowledge or ability to work with developers on landing page edits
Experience with e-commerce or SaaS campaigns
Familiarity with conversion rate optimization (CRO) testing
Portfolio or case studies showing campaigns you've scaled

What You'll Get

Work on diverse campaigns across industries and platforms
Autonomy to make strategic decisions and own results
Competitive salary + performance bonus based on campaign ROAS
Exposure to modern marketing tech stack and industry best practices
Opportunity to grow into a Senior PM or Account Director role as the agency scales