Marketing

Infographic Design

Numbers, processes and comparisons redrawn as something a person actually reads — the chart that explains the point in one glance instead of a paragraph nobody finishes.

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Infographics work by ZingBizz
What it is

An infographic redraws numbers, a process or a comparison as something a person reads in one glance. It is information design rather than decoration: the job is to make a point land faster than the paragraph explaining it would.

Most infographics fail by adding rather than removing. Charts carrying every data point, colour used for its own sake and icons attached to nothing all compete with the message. ZingBizz starts from the single thing the piece has to communicate, and everything not serving it comes out.

FAQ

Infographics questions, answered

What Infographics covers at ZingBizz, what you receive, and how the work runs.

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01

What is an infographic used for?

Infographics

An infographic turns data, a process or a comparison into a visual a reader takes in at a glance. ZingBizz produces them for reports, pitch decks, social posts, landing pages and print collateral, where the alternative is a paragraph or a table most readers skip past entirely.

02

Does the data need to be ready before you design?

Infographics

The data has to be settled before design begins, because the numbers determine which chart form is honest and which misleads. ZingBizz works from a source you supply, and flags where a figure needs its context, unit or period before it can be shown without being read the wrong way.

03

Can infographics match our existing brand?

Infographics

Infographics are produced on the brand system already in place: the palette, the typefaces and the illustration style. That is what stops a chart looking like it came from a different business than the page it sits on. Where no system exists yet, ZingBizz sets the rules the pieces follow.

Talk to the team about Infographics.

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